Having a focused and niche audience is crucial for getting sponsorships as brands are willing to pay higher CPM for niche audiences that align with their target market. The standard CPM rate for podcasts is around $25-$30 per 1000 downloads, with business podcasts commanding higher rates. The more niche and exclusive a podcast is, the higher the CPM it can charge. Cross-channel sponsorships, including social channels and email newsletters, are gaining popularity, allowing podcasters to set their own rates based on impressions and reach. Additionally, offering custom episodes or paid interviews can provide additional revenue streams. The key to securing sponsorships lies in knowing your numbers, packaging your offerings effectively, and leveraging the niche appeal of your audience to attract brands looking for specific target demographics.