
Analyzing Google's Rumored HubSpot Buy & The Future of CRMs w/ Penelope Talbot-Kelly & Austin Hay
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Integrating Acquired Companies for Innovation
Integrating acquired companies into the existing framework requires thinking beyond standalone entities and focusing on a unified experience. This integration should involve merging products, leveraging AI for innovation, retaining talent, and investing in dedicated engineering efforts. Renaming products and establishing a new team are key steps towards successful integration and future growth.
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