
57. Doctors Know They Prescribe Too Many Antibiotics. Why Don’t They Stop?
Freakonomics, M.D.
Using Pre-commitment Posters to Reduce Inappropriate Antibiotic Prescribing
A commitment poster was created to address the issue of doctors prescribing antibiotics unnecessarily. The poster was personalized with a physician's photo and commitment to only prescribe antibiotics when it's more likely to help than hurt. This led to a 20% reduction in inappropriate antibiotic prescribing. The poster is now included in the CDC's core elements for antibiotic stewardship.
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