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On Strategy Showcase cover image

Classics Episode: Dixons on hijacking your competitor's strengths

On Strategy Showcase

NOTE

Competitors as Collaborators

Competitors should not be viewed solely as adversaries; they also play a crucial role in guiding potential customers to make purchases. When businesses cluster together, as seen in markets, they create an ecosystem that benefits all by attracting customer attention. Additionally, engaging your audience requires challenging their established beliefs. Confronting widely accepted notions can lead to more compelling narratives and differentiation in messaging, encouraging a shift in customer expectations and perceptions.

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