REWORK cover image

Inspiration is Perishable

REWORK

NOTE

Not everyone needs to be equally excited about work

Bringing outsiders into product development slows things down and kills motivation. Other people's opinions don't matter unless they support your point of view. We bring people in at the end because motivation doesn't matter anymore, we're already committed. Value your own gut feeling and test it on the market. Not everyone needs to be excited about the idea, they just have a job.

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