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Stitch Fix: Katrina Lake (2018)
How I Built This with Guy Raz
**E-commerce kills personalization **
One thesis overall was just like more and more dollars are moving to e-commerce stores. And then on top of that I felt like there was this massive depersonalization of retail that was happening which when you're buying toilet paper or iPhone chargers or diapers is fine. You don't need that to be personal. So the idea was how can you deliver a really actually personal experience in apparel and use data and technology to make that scalable and to make that better.
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