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195. Why strategists should embrace imperfection
Inside the Strategy Room
Adapting Strategy to Rapid Change
The world is changing rapidly, leading to a need to reconsider conventional approaches to strategy learned in business school. While traditional strategies based on industry structure and core capabilities are not necessarily incorrect, in a world of quick and fundamental changes, they can result in incomplete or misleading outcomes. The current uncertainties are twofold: economic uncertainty due to external shocks like the war in Ukraine, and fundamental uncertainty driven by rapid technological advancements such as artificial intelligence, automation, programmable biology, and other disruptions.
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