49sec snip

The Gray Area with Sean Illing cover image

The American dream is a pyramid scheme

The Gray Area with Sean Illing

NOTE

Different Words, Same Products

Structure function claims are used on platforms like goop to sell products, enabling them to hint at benefits without explicitly promising them. This strategy allows them to market products effectively. A comparison was drawn between platforms like goop and Infowars, stating that despite targeting different audiences, they essentially sell the same products, emphasizing the deceptive nature of marketing in these cases.

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