The Food Chain cover image

Is Chinese food the best in the world?

The Food Chain

00:00

Value and Perception in Food Culture

The next generation of consumers are more open to diverse culinary experiences and are seeking something different from what they are used to, influenced in part by social media. Despite the extensive preparation involved, Chinese food is undervalued in comparison to other cuisines like Italian, where people are willing to pay more for dishes that require similar effort. The speaker's family aims to challenge this perception with their restaurant, leveraging the reputation of their famous fashion designer relative to make an impact.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app