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The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat
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SEO's Declining Returns and Trust in Content from Individuals
Successful playbooks heavily relied on SEO for long-term returns, leveraging domain authority and rankings. However, SEO is now in decline due to changes like reduced clicks by 10% from AIO reviews and Google, leading to a shift in trust towards content from individuals rather than companies, evident in the rise of platforms like sub-stack.
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