14. Keeping Product Visions User-Centered (feat. Anna Kaley, UX Specialist at NN/g)
NN/g UX Podcast
The Importance of an Inspiring Vision
Having a vision is crucial for making decisions about where to spend time and effort. As people's needs and markets change, the vision may also shift, but it should always be rooted in research and focused on making things better. Without a vision, it's hard to prioritize and make impactful decisions.
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