2min snip

Clearer Thinking with Spencer Greenberg cover image

Pattern-breaking ideas, and startups that change the world (with Mike Maples)

Clearer Thinking with Spencer Greenberg

NOTE

Invest in Insight, Not Just Product

Successful entrepreneurship often relies on the insights that founders possess rather than their initial product implementation. Founders can start with a valid insight, but their first venture may not hit the mark; however, their deep understanding of the market allows them to pivot accurately toward the right opportunity. For instance, Lyft emerged from Zimride's corporate focus as founders recognized a larger chance in peer-to-peer ride sharing. Similarly, Zoom shifted from a consumer-oriented approach to a successful B2B model, demonstrating that possessing relevant experience and insights enables founders to navigate toward effective solutions. Ultimately, the value of investment lies in the insight and the founder's capability to leverage it for success.

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