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KiwiCo: Sandra Oh Lin
How I Built This with Guy Raz
Overcoming Financial Strain and Achieving Rapid Growth
In 2014, the company faced a financial challenge with only a few months of runway left before the money would run out. Despite the upcoming holidays bringing in cash for their pre-seasonal business, they needed capital and embarked on a challenging fundraising journey. Fortunately, in January 2015, they secured a $2 million extension to their series A, enabling substantial growth. Following the launch of three additional product lines, their subscriptions increased 10 times, and by 2015, they had shipped their one millionth crate. Over the next four years, they shipped over 20 million crates, marking a highly successful outcome.
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