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Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)
Lenny's Podcast: Product | Growth | Career
GoJek: How to Build a Company Outside of Silicon Valley
Building a company outside of Silicon Valley can be challenging, especially in markets that are not typical technology hubs. The lack of resources and underdeveloped talent and funding ecosystems make it difficult to compete with global companies. However, there are several key insights from the experience of building GoJek in Indonesia. Firstly, being scrappy and focusing on operations rather than technology is crucial. Doing things that don't scale through other means is necessary for success. Secondly, remote work is essential, especially in accessing talent outside of the home market. Investing in remote work early on can level the playing field with global giants. Finally, understanding the unique market dynamics is vital. GoJek's success was not based on copying existing models but on addressing a specific Indonesian phenomenon and innovating on products and branding. These insights can guide founders in building successful companies outside of Silicon Valley.
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