Effective Lead Generation and Cold Prospecting Strategy

Using sales navigator to filter leads based on past companies and job titles can help in targeting specific individuals effectively. Maintaining regular contact with high-quality leads and utilizing a multi-channel approach including emails, phone calls, LinkedIn messages, and video emails over a 20-day period can lead to successful cold prospecting. Starting with a triple play strategy on day one involving a LinkedIn touch, email, and phone call can yield positive responses from potential leads.