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Databricks: Data Based Decisions - [Business Breakdowns, EP.134]

Business Breakdowns

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Switching Costs Secure Customer Loyalty

Switching costs associated with changing data providers significantly impact business decisions. Transitioning workloads within data warehouses or lakes creates a challenge for customers contemplating a switch, particularly in a multi-cloud environment. Additionally, network effects, whether internally or externally, further entrench the use of these products, making it difficult for customers to pivot once they adopt a technology. As customers increasingly integrate tools into their operations, the decision of which provider to choose becomes multi-generational, creating a competitive race among providers to secure long-term customer relationships. This strategic landscape pushes companies like Databricks to proactively expand their workforce to enhance retention and market share.

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