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#98 - Sandwich Economics: a New Era of Competition with Sangeet Paul Choudary

Boundaryless Conversations Podcast

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The Phases of Sandwich Economics in Value Chains

In the realm of sandwich economics, the introduction of digital technologies triggers the initial phase of unbundling in any industry's value chain. This phase leads to the disintegration of vertically integrated firms and increases coordination costs, resulting in better point products but poorer solutions. Moreover, unbundling fails to capture value effectively since the digital economy thrives on creating bundles to subsidize certain elements and monetize others.

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