The Psychology of Behavior and Social Norms

Behavior can change without a corresponding shift in personal attitudes, as demonstrated in social contexts where individuals adjust their actions based on perceived social norms rather than personal beliefs. People engage in social situations like amateur scientists, gathering evidence about what behaviors are considered normal and desirable within their group. This awareness shapes their actions, leading them to conform to group expectations even when it conflicts with their beliefs. The constant search for social proof drives individuals to update their understanding of what is customary, reinforcing conformity and influencing decisions in social settings. Consequently, individuals may act in ways that feel incongruent with their self-identity, prioritizing group acceptance and the desire to be viewed favorably over personal convictions.