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Threads, ChatGPT usage drops, and AI demos with Sunny Madra | E1774

This Week in Startups

Understanding the Five Forces and Threats of Substitute Products in an Industry

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  • Intensity of competitive rivalry is an important factor to consider in an industry.
  • The threat of substitute products can impact a business's market position.
  • Competition, new entrants, suppliers, customers, and substitutes are the five forces to analyze.
  • The process described helps generate a structured analysis of an idea.
  • The method suggested can be a valuable tool in business education.

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