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S2 E2: What Keith Rabois Looks For In Founders
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How to Buy a Direct-to-Consumer Business
It's all inbound Well, we do do paid acquisition marketing, but some of it's inbound. We get a lot of organic inbound You know, for example, people read about open store and they're like, yeah, I run a shop of business That'd be great. And then we do paid acquisition to different channels Experimentally trying different things but no sales team going out calling people No sales team you want to sell your business to us first of all these businesses are pretty small Sort of by definition. So sales tends to work better with larger businesses B I have a significant long-standing aversion to sales teams. Yeah, where does that come from? Uh, well,
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