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#489: Guy Raz Interviews Tim Ferriss — How I Built This — Key Lessons, Critical Decisions, and Reinvention for Fun and Profit

The Tim Ferriss Show

NOTE

The Value Proposition

A black belt magazine and powerlifting USA were used to advertise the value proposition of improving reaction speed and power output. The author initially packed and mailed out the supplements themselves, but later outsourced the process. One day, when the author had a large number of boxes to send out but their car wasn't working, they realized the need to outsource the task.

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