Our species has only experienced constant comfort for a small fraction of its time on Earth, leading to new challenges arising from our insatiable drive for pleasure and comfort. In the past, living in environments of scarcity prevented overindulgence, but in today's world of abundance, overindulgence is a constant threat. The clash between our insatiable drive for comfort and the abundance of comforts in the modern world creates comfort creep, where new comforts become necessary, displacing old ones.