Invest Like the Best with Patrick O'Shaughnessy cover image

Parker Conrad - Building a Compound Company - [Invest Like the Best, EP.303]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

Wallet share > company size

Focusing on smaller businesses rather than the enterprise market allows for greater wallet share among customers. Most software companies prioritize large enterprises due to perceived profitability, but this market is only a small percentage of the workforce. In countries like the US, Canada, and the UK, the majority of employees work for companies with fewer than 2000 employees. Traditional software businesses struggle to generate profitable customer acquisition downmarket due to lower individual customer revenue. In contrast, by offering a wide range of affordable products that address various customer needs, companies can achieve significant wallet share. This diverse product offering not only boosts overall revenue but also enables efficient sales and marketing strategies, making it viable to serve smaller businesses effectively.

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