AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Monetize Through Trust, Not Just Sales
Monetization of social media relies heavily on the depth of connection and trust established with the audience rather than immediate sales tactics. The ability to scale monetization is directly tied to the business model and vision, exemplified by contrasting success stories in the beauty industry: one influencer generating six figures through brand deals versus another creating a multi-billion dollar company. Organic social media aims to foster awareness and trust, where content serves to build relationships rather than drive sales immediately. Successful examples illustrate that it's possible to generate significant organic growth without direct calls to action; focusing on understanding audience engagement first allows for effective integration of sales tactics later, ensuring clear assessments of performance drivers.