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Nikonomics - The Economics of Small Business cover image

12 - When Insanity Meets Genius: A Wild Business Talk with Jon Matzner

Nikonomics - The Economics of Small Business

NOTE

Leveraging Existing Relationships for Distribution Strategy

The speaker's current focus is on prioritizing personal well-being and fitness over starting new businesses or exploring new distribution channels. They discuss the idea of acquiring businesses with established B2B relationships at low multiples, keeping existing management in place, and using these relationships to distribute their product. The speaker believes that by converting a small percentage of these relationships into customers, they can achieve profitability. The listener expresses interest in the concept, particularly due to their experience in owning staffing companies.

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