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Evolution from Augmenting Human Capacity to Automating Workflows with AI
The evolution of AI products has shifted from simply augmenting human capacities by automating single steps in workflows to automating entire workflows end-to-end. Initially, AI products focused on aiding users in their existing processes by taking away some of their work. However, the new wave aims to streamline entire workflows, such as optimizing ads or reviewing campaigns, by automating multiple steps involved in the process.