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Seizing Trends and Opportunities in Consumer Behavior
By studying consumer behavior trends post-World War II, the speaker identified the evolution of fast food into self-service gasoline stations for the human body. This observation led to the understanding of a similar trend in specialty bread consumption, which presented a significant opportunity in the market. The combination of security dominating specialty food and the potential of a specialty bakery created a compelling opportunity for growth. With this insight, the speaker's company expanded from the original 19 stores to approximately 150 stores by 1998.