Decoder with Nilay Patel cover image

Booking CEO Glenn Fogel wants you to take out your travel frustrations on AI chatbots

Decoder with Nilay Patel

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Travel: An Untapped Goldmine of Opportunities

The travel industry presents a staggering total addressable market, potentially reaching up to 3 trillion. Despite leading the sector with a market cap of $130 billion, significant growth potential remains as the travel experience has room for improvement. Companies primarily act as facilitators rather than service providers, not directly managing hotels, flights, or dining services. The core focus lies in automating and organizing information to simplify decision-making for consumers, ensuring a smoother execution of their travel plans.

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