When it comes to using apps, people who start with a framework and then choose an app tend to stay with it for a longer period, around two to three years, compared to those who hunt for apps first. Those who come in with a framework and layer an app on top stay three times longer than those who don't. The speaker finds joy in seeing people connect with the right app and stick with it for at least three years, as it coincides with a period of significant life changes.

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