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The Science of Creativity & How to Enhance Creative Innovation

Huberman Lab

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What Is Creativity?

Creativity involves rearranging existing elements into novel combinations that reveal fundamental insights about the world or ourselves. It is not merely about novelty; rather, it tends to be useful, either for entertainment, utility, or both. Truly creative acts enable us to interact with the world and ourselves in novel ways, serving as portals that change our access to the world.

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