20Growth: How Transferwise Acquired Their First 5M Customers: The Two Types of Content All Companies Must Create, How to Crush Competition With Performance Marketing, What Growth Hacks Worked and Did Not with Nilan Peiris, CPO @ Wise
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Quality Over Price: Creating a Great Product for Word of Mouth Growth
Distribution is a product in itself, and creating a superior product that is an order of magnitude better than the alternatives is crucial for achieving word of mouth growth. Customers value factors like price, speeds, and ease of use, which can be measured. Being slightly cheaper than competitors does not lead to significant growth; instead, offering an exceptional experience that exceeds customer expectations is essential for generating word of mouth referrals and achieving rapid growth in the market.
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