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Constructive or destructive interference between business lines
Destructive interference cancels out waves, creating reduced amplitude. Flexport's two business lines may cause both constructive and destructive interference. The freight forwarding business benefits from prioritizing tech vendors, while the tech team improves based on operators' needs. However, the two businesses sometimes work against each other. Flexport aims to align incentives and construct firewalls, but other companies offer supply chain visibility without the baggage. Flexport is walking a knife's edge with potential enormous rewards.