How to Make the Jump Over the Canyon

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Tyra and her team needed to smize cream to be eyes roll back in your head good because while Tyra's personal brand was strong, she had no prior credentials in food. Slanching an inferior product too soon would be an unwise risk. But with data Tyra could leverage her new ice cream expertise into a product she could be proud of. The new pivot paid off as smized launching grocery stores nationwide in the summer of 2021. And then as COVID vaccines rolled out Tyra was able to take the brakes off model land and the theme park finally opened its doors in September 2022 presented by who else? Smize cream.

Taking risks can be the catalyst for immense scale or dire straits. Avoiding taking any risks at all leads to stagnancy and empowered competitors. The key is to know which risks are worth taking, and when and how to take them. This episode highlights the best conversations we’ve had recently about taking advantage of risk and how fortune favors the brave.

Featuring New Georgia Project’s Stacey Abrams, Care.com’s Sheila Lirio Marcelo, Bankable Productions & SMiZE Cream’s Tyra Banks, MetricStream’s Shellye Archambeau, Moderna’s Stéphane Bancel, Digital Undivided’s Kathryn Finney, Ellevest’s Sallie Krawcheck, and American Express’s Ken Chenault.

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