275 - Mastering The LinkedIn Post— with Jasmin Alić
The Futur with Chris Do
00:00
Hook, Rehook, and Closing in Copywriting
In copywriting, a powerful rehook strategy can be used to strengthen the initial hook by addressing and overcoming potential client objections. By immediately addressing objections such as time, effort, and monetary investment in the rehook, the copywriter can add heft to the initial promise and keep the reader engaged till the end. The analogy is drawn between the hook and the rehook, where the hook gets the reader's attention, but the rehook effectively addresses objections and compels the reader to stay engaged. Analysis suggests that a well-written rehook significantly increases the likelihood of readers staying till the end.
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