1min snip

For the Defense with David Oscar Markus cover image

Michael Schachter and Randall Jackson for Tom Barrack

For the Defense with David Oscar Markus

NOTE

Storytelling for Persuasion

In the context of presenting facts, storytelling can play a crucial role in helping individuals understand complex information. By utilizing the theory of inception by Randall Randall, the focus is on creating emotional connections and embedding key ideas in people's minds, influencing their decision-making process without them necessarily being aware of it. This approach aims at making the audience more receptive to the evidence presented, ultimately aiding in persuasion.

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