Starting with the title of a project is crucial as it dictates the direction and content. Investing significant time in crafting the title can streamline the writing process, ensuring that the content remains cohesive and focused. Authors who struggle with titles often face challenges in shaping their narratives, leading to unfocused work. Additionally, publishers tend to favor broad titles that may result in less specific and actionable self-help books, creating a gap in tangible content for readers.

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