Connect to Consumers for Authentic Insights

Small businesses often excel in applying behavioral science principles because they engage directly with their customers, learning from actual behavior rather than relying on consumer claims and outsourced research. This hands-on interaction allows them to understand what truly influences customer preferences. In contrast, large corporations tend to miss critical insights due to the disconnect created by outsourcing research methods. Therefore, marketers should strive to immerse themselves in the consumer experience and see how it informs strategies, which can yield deeper understanding and more authentic results than traditional market research approaches.