Toyetic
99% Invisible
00:00
The Impact of Lack of Commercials on Kids' Preferences
The absence of commercials impacts kids' preferences significantly. Kids no longer have the exposure to commercials that suggest or give permission to play with certain toys. This lack of influence results in children not actively seeking out specific toys like action figures. An example is shared of how kids used to be influenced by commercials featuring other children playing with toys of interest to them. This absence of media influence has led to a situation where even kids who receive action figures may struggle to engage with them creatively as they lack the exposure to how these toys are meant to be played with.
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