Sportsbooks actively analyze the identities of their customers, unlike traditional market makers who typically do not. This allows sportsbooks to offer unfavorable odds to customers deemed to have an advantage, creating an unregulated environment where they can engage in various tactics to manage market interest. High-profile gamblers, such as Billy Walters, may face significant limitations on their betting amounts because sportsbooks anticipate they will win. Consequently, they may only be allowed to place minimal bets, despite otherwise standard betting limits for popular games. This strategy aids sportsbooks in controlling their potential losses by limiting engagement with consistently successful gamblers.

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