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Graduate Hotels: Ben Weprin
How I Built This with Guy Raz
Seize the Unseen Opportunity
Identifying a gap in the hotel market focused on college towns reveals the potential for a unique brand centered around university nostalgia. Acknowledging the passionate connections individuals have to their educational institutions highlights the emotional investment that can drive customer loyalty. The poor quality of existing hotel options in these areas further underscores the necessity for a dedicated brand that caters to this specific demographic. Leveraging a combination of personal experiences and an innovative approach can effectively meet an unaddressed demand in the hospitality industry.
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