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UPDATE: Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time
People I (Mostly) Admire
Memorable Impressions Enhance Recall
Unique or striking stimuli significantly improve memory retention. When presented with the same information, individuals are more likely to remember it if it is associated with an unusual or attention-grabbing context, such as a stranger wearing a brightly colored clown wig. This principle highlights the importance of distinctive features in enhancing the likelihood of retaining specific facts.
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