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Decoding The Thirty-Six Stratagems with Kaihan Krippendorff

The Innovation Show

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Finding Uncommon Allies

By thinking beyond traditional boundaries and asking who else benefits if you win, you can identify uncommon allies that bring unique advantages. This approach is illustrated by Honda partnering with a bicycle company, Hero, instead of traditional motorcycle companies when entering India. Hero's nationwide distribution network of bicycle shops proved invaluable for selling motorcycles, showcasing the benefits of looking outside the sector for potential partners.

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