1min snip

The Innovation Show cover image

Decoding The Thirty-Six Stratagems with Kaihan Krippendorff

The Innovation Show

NOTE

Finding Uncommon Allies

By thinking beyond traditional boundaries and asking who else benefits if you win, you can identify uncommon allies that bring unique advantages. This approach is illustrated by Honda partnering with a bicycle company, Hero, instead of traditional motorcycle companies when entering India. Hero's nationwide distribution network of bicycle shops proved invaluable for selling motorcycles, showcasing the benefits of looking outside the sector for potential partners.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode