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The NFL
Acquired
The Impact of Monday Night Football on NFL Broadcasting and Showbiz
The NFL recognized that TV viewership could be more valuable than in-person attendance. Monday Night Football revolutionized football broadcasting with field-level cameras, 20-yard line cameras, a three-man booth, and charismatic announcers like Howard Cosell. They treated it like showbiz, not just sports, and created a bond with the audience that has since been emulated in podcasting and beyond.
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