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902: Michael Easter | Rewiring Your Scarcity Brain in a World of Excess
The Jordan Harbinger Show
The Scarcity Loop and Human Behavior in Casinos
The scarcity loop in human behavior is a powerful concept observed in casinos, where the design of slot machines exploits human tendencies for repetitive behavior. The loop consists of three components: opportunity, unpredictable rewards, and quick repeatability. First, the behavior must offer an opportunity to gain something valuable, such as money in a slot machine. Second, the rewards must be unpredictable in timing and amount, creating anticipation and excitement. Lastly, the behavior should be quickly repeatable, allowing for immediate engagement. This loop not only influences gambling behavior but also extends to various other aspects of modern life, including social media, dating apps, shopping, sports betting, and stock trading applications, where similar principles are employed to engage and retain users by providing value, unpredictability, and quick repetition.
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