Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.
Emir and Dave cover:
- How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
- Using custom reporting and attribution to make better B2B marketing decisions
- Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership
Timestamps
- (00:00) - - Intro
- (05:16) - - Early Days at HockeyStack: Outreach and Launch
- (12:53) - - Scaling Content Distribution and Launching Podcasts
- (14:18) - - Transitioning to Event and Field Marketing
- (19:25) - - Transitioning from CMO to Media Company CEO
- (26:39) - - How to Build Trust at Scale
- (30:33) - - Content Marketing Benchmarks and Data
- (33:17) - - Sample Sizes, Metrics, and Context in Research Reporting
- (41:42) - - How to Actually Use Reporting Tools
- (42:59) - - Creating Custom Reports and Templates
- (45:39) - - Tracking Traditional Touch Points Digitally
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