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How TikTok Ruined Politics (And Your Sex Life)
The Subtle Art of Not Giving a F*ck Podcast
Personalization Trumps Popularity
TikTok's For You feed prioritizes individual viewing preferences and habits over social connections and friendships, resulting in a highly personalized user experience. By analyzing what users actually watch, TikTok tailors content to align with their inherent likes and dislikes, a process grounded in psychographics. Gender emerges as a significant factor in content preferences, leading to noticeable variations in what men and women enjoy consuming. This algorithmic approach contributes to the creation of new epistemic bubbles and echo chambers, rooted largely in gender-based preferences, which reflects current trends observed in the media landscape.
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