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127. Four Principles of Powerful, Focused Communication Pt. 1
Think Fast Talk Smart: Communication Techniques
Importance of Structure in Communication
The key takeaway from the snip is the significance of structure in communication. One effective structure highlighted consists of three simple questions: 'What?', 'So what?', and 'Now what?'. 'What' focuses on conveying the idea, message, product, service, feedback, or update. 'So what' addresses why the topic is important and relevant to the audience, emphasizing the value of relevance. 'Now what' looks towards the future, detailing the next steps or actions. Utilizing this structured approach ensures a clear and impactful delivery, as demonstrated in the structure of the speaker's talk where the concept is introduced, its importance is explained, and practical application methods are shared. Employing such a structure can significantly enhance the effectiveness of communication.
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