Boundaryless Conversations Podcast cover image

#84 Gardening Platforms and the Future of Open Ecosystems with Alex Komoroske

Boundaryless Conversations Podcast

NOTE

De-risking Product Launches Based On Early User Feedback

Organizations often focus on polishing and perfecting a new product before launch, but it's crucial to gather early user feedback to avoid potential failure in the market. Instead of aiming for a big, bold launch, it's more effective to allow interested users to self-select into the product and accumulate momentum. This approach minimizes the risk of negative feedback from influential individuals and prevents potential failure due to a bad initial experience. By conducting alpha tests with a small, resilient user population, organizations can identify and address issues before a full launch, minimizing the impact of negative experiences. This strategy not only reduces the number of users who have a bad experience but also maximizes the number of users who have a positive experience, thereby increasing the likelihood of future adoption and reducing the risk associated with product launches.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner