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Embrace Competitor's Perspective to Innovate
To unlock novel solutions, organizations must challenge conventional thinking by stepping outside their own perspectives. The 'Kill the Company' exercise, where executives adopt the role of potential competitors aiming to dismantle their own organization, highlights this strategy. By approaching problems from a competitor's viewpoint, companies can uncover weaknesses and identify blind spots that they might overlook when analyzing their own operations. This shift in perspective allows for a more objective assessment of vulnerabilities, ultimately leading to more innovative and effective business strategies.