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The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat
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Creating Demand for Specialized AI Models
The key to success in generative AI is shifting the incentive towards the demand side by creating specialized models that cater to what people want. The integration of vast amounts of content into existing models means that individual pieces of content will not significantly impact the model output. This evolution necessitates licensors to focus on generating models with unique value propositions that attract demand. News organizations transitioning to this landscape must adapt to the market shift towards specialized AI models.
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